Those little business cards, why have them?
I have only had a couple of jobs where business cards were the norm. To be honest, at first I thought it was wonderful. A little card, all about me. When people asked for one, I could say “yes”. I had recently begun to wonder why I still had them. I mean, I have LinkedIn and Twitter now, so why did I need to carry lots of little cards around?
When we relocated to a new building I decided not to order more. I piffed the old ones into recycling and decided that digital was the way for me. What did I use them for anyway? It was a waste of money and paper. Until the last conference I attended when I realised (re-realised) why I had those little cards.
- Exchanging business cards is easier (as long as you have them) than trying to remember names or note down recited emails
- It’s a quick way to impart your details when time is not on your side (like at conferences or in a chance meeting)
- It’s a bit of branding to share, you are connected with your organisation or personal brand by that stylishly designed little card
- When you check into hotels, and they want you to fill out that form to check in, business cards save time
- When there is a big glass fishbowl at an event or in a restaurant you can put your business card in to win a prize
Without business cards I might miss out on the joy of exchanging perfect rectangles with someone in a business suit while we scrutinise the font, embossing and the shade of paperstock.
So I cracked and ordered more. The ease of being able to hand over the white rectangle won out over inelegantly trying to take down an email or promising to find each other on LinkedIn. I think I will investigate some of the apps available for scanning business cards so I don’t have to invest in a Rolodex.
Do you still have business cards or have they gone the way of the telegraph for you? Please share your thoughts below.